Yellow September: get to know the movement and its actions

Yellow September is an awareness campaign on suicide prevention. The WHO, World Health Organization, indicates that nine out of ten suicides can be prevented. Therefore, the movement is fundamental not only to change this situation, but also to properly guide the population on the subject.

After all, the first preventive measure, according to the Life Appreciation Center — Centro de Valorização à Vida (CVV) —, is education. CVV, in addition to being a mobilizing entity for the Yellow September, provides emotional support, offering free and voluntary assistance to all who need to talk.

The contact is confidential and can be made by phone, email or chat at any time of the day. Just call 188 or access www.cvv.org.br.

The month and the color: understanding the Yellow September

September was chosen for the campaign due to the World Suicide Prevention Day. The date, organized by the International Association for the Prevention of Suicide and supported by WHO, is celebrated on the 10th September. Like the Yellow September, the objective here is to raise awareness about how to prevent and avoid new cases.

The color, for CVV, represents life, light and the sun. Thus, it reflects the movement’s proposal to preserve and care for our lifes. Further, the Associação Catarinense de Psiquiatria (Psychiatry Catarinence Association) says that yellow was chosen in honor of a young american man, Mike Emme, who took his own life driving his yellow car. Mike was only 17 years old.

With the campaign, over the years, public and private sector entities and the population in general use yellow in actions to raise awareness for suicide prevention. And CVV still remembers: the movement is scheduled in September, but talking about it is essential throughout all year.